How to tell good business content from bad business content is key to marketing, engagement and conversions. Here’s the difference:
Clarity & Relevance
Good Content:
Clearly says what it means, is relevant to the audience and addresses their needs or pain points.
Bad Content:
Confusing, off topic or full of jargon that makes no sense.
Value & Information
Good Content:
Provides valuable insights, data or solutions that educate or help the reader.
Bad Content:
Repetitive, has no substance or is full of fluff and generic statements.
Originality & Uniqueness
Good Content:
Unique, well researched and new angles.
Bad Content:
Plagiarized, copied or generic with no new ideas.
Readability & Engagement
Good Content:
Easy to read, well structured with subheadings, bullet points and storytelling.
Bad Content:
Blocks of text, poor formatting and no engagement.
Credibility & Trustworthiness
Good Content:
Cites sources, provides facts and authority.
Bad Content:
Makes big claims, no sources or looks spammy.
SEO Optimization
Good Content:
Uses keywords naturally, meta descriptions and internal/external links.
Bad Content:
Key words stuffed, irrelevant links or no optimization.
Call-to-Action (CTA)
Good Content:
Tells the reader what to do, whether it’s subscribe, buy or learn more.
Bad Content:
Lacks direction, leaves the reader unsure what to do next.
Visual Appeal
Good Content:
Uses images, infographics or video to help understand.
Bad Content:
Text heavy with no visuals, boring.
Consistency & Tone
Good Content:
Professional, friendly or persuasive tone that matches the brand.
Bad Content:
Inconsistent, unprofessional or wrong tone.
Audience Engagement & Performance
Good Content:
Encourages comments, shares and conversions.
Bad Content:
Goes unnoticed, low engagement and no results.
By having these factors in mind you can make sure your business content is effective, engaging and impactful rather than dull and pointless.