A change in experience has been noticed by sellers who use Seller Central for their advertising activities. The new Seller Central advertising console offers a single point to manage all advertising activities, including sponsored campaign management, Stores management, and reporting. You can access the console from the website of Amazon Advertising.
Let’s check out what the new features on the Amazon Ad campaign are and how they help the sellers. If you need some guidance on how to use these new features for your PPC campaign and get the most out of them contact us at Urtasker. We have been providing Amazon PPC management services for more than 10 years and have helped many small business owners achieve their desired results.
The Amazon campaign manager has been upgraded to provide a better user experience
Navigation made easier
In the advertising console, when you hover over the menu icon and sign in, you will see a navigation menu on the left. It can help you quickly access your campaigns, Stores, reports, and bulk operations, and it also gives you access to the Advanced Search. Additionally, you can now manage your billing and payment methods in one place. Pay Per Click Management Company can help target the right people to increase your customer base.
Support and notification features have been added
A large number of features, some of which are exclusive to the advertising console, are available in the advertising console. In addition to this, there are real-time notifications about campaigns in progress and a dedicated support area for advertisers. Furthermore, you will be able to seamlessly access all of your accounts within a region from one place. An full service Amazon agency can help you better understand these features
Vendor and seller features
Editing, both in bulk and in-line
With multi-campaign editing, vendors can take advantage of bulk editing and save time when adjusting budgets, start and end dates, statuses, and bids. Sponsored Brands sellers are now able to take advantage of this feature.
Reports will now be available with a choice of time zones and new time ranges
With the new time-range picker, you have options that are easier to use, including presets and custom ranges. Previous to this update, the information displayed in the tool’s data time ranges reflected the advertiser’s browser settings. Using the new campaign manager, advertisers will be able to see reports in a consistent time zone, such as the start date of the campaign in the physical marketplace of the vendor.
This display change may result in some campaigns showing slightly different end dates or start dates, but you will still see consistent results with colleagues in other time zones.
Dashboards for monitoring performance
Campaign and keyword performance can be analyzed over time using the interactive dashboard and helped to make better optimization decisions. You can visualize your relative performance over time just by selecting up to two metrics that will be plotted for you. By using the graph format in a campaign performance report, you can identify trends easily without downloading and merging bulk reports. You can adjust the graph view by clicking individual campaigns in a campaign performance report.
Filters
As a result, vendors now have the ability to filter their campaigns in the campaign manager based on selected benchmarks. The filter can alter both the chart and the table of data, as well as the totals. Thus, you can conclude the results of your selection as a whole. There’s also the ability to see changes over time, and what campaigns, products, and keywords contributed to your selection.
Use filters to analyze underperforming campaigns and keywords, and to review specific performance drivers. Furthermore, you can keep an eye on bids and budgets in order to meet your business objectives.
There are a number of new features for sellers
The combined view for Sponsored Products and Sponsored Brands “All campaigns” can be found here. To view the performance of their campaigns, sellers previously had to switch between two separate tabs. With the new campaign manager, you can see all your advertising campaign spending and the total marketing impact from a single point of view. Views of this kind can be exported and easily filtered to show only certain ad products on one screen.
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Introducing new data table tools
Data that sellers see in the data table can be downloaded by them. With filters in conjunction with the campaign information, sellers can create powerful custom reports that can be used to analyze the performance of a campaign, a single campaign, or an ad group.
In the new Sponsored Brands campaign, the performance of the marketing campaign over time will be recorded in a graph, making it possible to follow the progress of the program. Sorting and filtering tools available for sponsored products campaigns will be similar to those available now. As a result of the introduction of these new tools, managing Sponsored campaigns of brands has now become easier.
A few quick tips for maximizing the benefits of other new product updates
- Create a customized campaign dashboard by selecting columns that are important to you, and view performance metrics that are most relevant to you.
- Whenever you create a new campaign as a seller, take into consideration the star rating and the number of reviews on each product.
- In addition, the ability for sellers to upload a list of keywords to save them time when setting up campaigns has been added.
- During the campaign setup, sellers can add negative keywords to new Sponsored Products manual campaigns. In Sponsored Products campaigns, clients can specify negative keywords after the campaign has been created.
Conclusion
These are all the new features introduced on the Amazon campaign manager. Head over to your Amazon ad settings and check these out for yourself.
